Title of Work The Great New Zealand Cocktail Book
Client Beam Global NZ Ltd
Delivered November 2009
Agency Bonnie Hutchinson, Beam Global NZ in-house graphic designer
Printer Broderick Print
Stock Sumo Matt 170gsm with a satin seal
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The Great New Zealand Cocktail Book can be described as a 'cocktail bible', holding everything you need to know about cocktails - from the history of vodka to the methods and equipment used for creating the perfect cocktail. The reader is taken on a journey across Aotearoa, through 24 of the country's most exclusive cocktail bars, home to some of New Zealand's top bartenders. This group of elite bartenders have each created exclusive and innovative recipes, showcasing the premium brands of the Beam Global portfolio.
The contempory design focuses on New Zealand culture, using a range of mediums from photography, ink, paint and fabrics, combined together to create a visually vibrant and exciting compilation of pages. The design is also sensitive to the brands and adopts the uniqueness and exclusivity of each individual cocktail bar explored.
With over 220 pages, Sumo Matt 170gsm was used with a stain seal finish. The satin seal lifts the images off the page, giving the artwork depth and vibrancy, adding to the exciting cocktail nightlife culture.
www.beamglobal.co.nz

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