To hell with the waistline! it's time to endulge in a visual and culinary treat.

The Crescendo chocolate box promo from BJ Ball Papers hit the streets earlier this year, and has left a puddle of drool in it's wake.

With a distinctive clean smooth surface, Crescendo delivers crisper colours and sharper contrast whilst maintaining optimal colour fidelity.  Mix this with some luxuriously rich brown tones, and you produce eye catching graphics that demand attention. (and drum up a bit of a sweet tooth)

Our main focus when briefing LARGE Creative with this promo, was to entice the customer to get 'hands on' with the product.  
Feel it's smoothness, see how brilliantly it folds, how the inner box glides effortlessly from the outer sleeve, how the colours on the uncoated surface pop out, and how with just a few areas of spot UV, you are almost forced to run your hand over the embossing, just to feel how smooth it is.

To say this is the tastiest promotion we've done for a while, would be a gross understatement, and even when the very last chocolate wrapper has been discarded on the office floor, the box remains, with other bits and bobs from a busy desk, now safely put aside. (or perhaps just as a reminder of the sweetness that was had)

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